Embracing a clean and spare visual language, packages include a simple tag to give the basic info about the product. Front side of the tag is designed to give the emotional brand messages, on the other hand, back side states the thoughtful aspect of the brand, ingredients and nutritional values.

Marka Geliştirme, Kimlik Tasarımı, Ambalaj Tasarımı, Pazarlama İletişimi ve Tasarımı


Plus Kitchen


Selen Özüekren, Ece Deniz Gürkan, Emel Tüfekçioğlu Ata


Plus Kitchen is a way of living, designed for those who love to eat healthy and delicious food. Inspired by the natural ’s way of living, nourished by various design movements, responsible for the environment, Plus Kitchen promises an authentic, inspirational experience.

Plus Kitchen is a concept of Garaj, a team passionate about cooking, with the expertise in the food industry. Identity was designed and developed by London based Caulder & Moore (C&M). Karbon has been involved in the project throughout the implementation of the concept in Istanbul. Karbon and Garaj designed and developed the packaging ideas, interior communication strategy, tools and graphics.